Modernize the site. Keep everything Google already knows about you.
A full redesign for a business whose current website no longer represents the work it does — without losing the rankings and traffic that took years to earn.
Same business. Same domain. A completely different first impression.
Eight signs your website needs a redesign, not a patch.
A redesign is worth doing when the problems are structural — not when a single page needs a copy edit. If more than a couple of these sound familiar, it's probably time.
- The site looks and feels like it was built a decade ago
- It's genuinely hard to use on a phone — pinching, zooming, broken menus
- You're embarrassed to send the link to a potential customer
- Pages take more than a few seconds to load
- Nobody on your team can make a simple edit without calling someone
- The photos, services, and pricing on the site are out of date
- Traffic is steady but inquiries have quietly declined
- Competitors' sites now look more credible than yours
Not everything gets rebuilt. Some things get protected.
A redesign isn't a demolition. Part of doing it well is knowing exactly what to leave alone.
The design, the structure, the experience.
Visual design, layout, typography, photography, navigation, page speed, mobile experience, calls to action, and any content that's thin, outdated, or unclear.
The URLs, the authority, the history.
Existing URLs where possible, internal linking structure, indexed pages that already rank, and the accumulated trust Google has built up for your domain over time.
How we keep a redesign from tanking your SEO.
Most ranking loss during a redesign has nothing to do with the new design — it comes from careless technical execution. Here's what we do specifically to prevent it.
- Full URL audit and mapping before a single page changes
- 301 redirects for any URL that must change, set up before launch
- Preserving or improving — never thinning — high-performing page content
- Keeping internal linking structure intact across the new site
- Re-submitting the sitemap and monitoring Search Console after launch
- Watching rankings and traffic closely for the first 30 days post-launch
Four phases, in order.
Typical timeline is four to seven weeks, depending on how much existing content needs review and how much SEO value is riding on the current site.
Audit
We review the current site page by page — what's ranking, what's not, what's outdated, and what needs to be preserved exactly as it is.
Design
New layouts and templates, built around the pages doing the most work for your business today. You review before anything gets built.
Build & map
The new site gets built in staging while we finalize the URL map and redirect plan side by side, so nothing launches without a preservation path.
Launch & monitor
Careful cutover, redirects verified live, sitemap resubmitted, and rankings watched closely for the first month after launch.
What does a redesign cost?
Cost depends on how many pages carry SEO value that need careful preservation, how much content needs rewriting, and how many systems the new site has to connect to. Here's the general shape.
Design Refresh
Visual and mobile modernization on a smaller site with a handful of pages carrying most of the existing SEO value.
Full Redesign
Complete rebuild across service and location pages, with a full redirect map and content rewrite where it's warranted.
Redesign + Systems
Redesign paired with review systems, lead follow-up automation, and a managed plan for ongoing improvement.
A free assessment includes a look at what's currently ranking on your site — so any quote reflects what actually needs protecting, not a guess.
Get a Free Website AssessmentQuestions we hear before every redesign.
Will a redesign hurt my current Google rankings?
Not if it's done correctly. Most ranking loss during a redesign comes from broken redirects, deleted pages, or changed URLs — not from the new design itself. We map every existing URL, preserve or redirect it properly, and keep the content that's already earning rankings.
Do I need a redesign or a brand new website?
If your site already ranks for meaningful terms and gets real traffic, a redesign usually makes more sense than starting over — you keep the SEO equity. If the site is on an outdated platform with no real search visibility to protect, a new build might be simpler. We'll tell you honestly which one fits during the assessment.
How long does a redesign take?
Typically four to seven weeks, depending on how much content needs review and how many pages carry existing SEO value that need careful preservation.
What happens to my existing content?
We audit it first. Content that's working stays, often rewritten for clarity. Content that's thin or outdated gets rebuilt. Nothing gets deleted without a documented reason and a redirect plan.
Can you redesign a site that isn't on WordPress or Webflow?
Yes. We've worked across a range of platforms. We'll evaluate whether to redesign in place or migrate to a platform better suited to how you want to manage the site going forward.
Starting from scratch instead of a redesign? See our full build process.
Local SEO and AI search visibility to pair with your redesigned site.
Ongoing maintenance and optimization once your new site is live.