Angel Ortiz — Founder and Lead Strategist
Before founding Avarie Media, Angel Ortiz spent close to a decade in B2B sales working directly with HVAC companies, roofing contractors, and home service operators. He didn't just sell to these businesses — he sat inside them. He reviewed their processes, watched their dispatch, listened to their sales calls, and mapped their workflows. Over the years, he assessed hundreds of contractor operations at every stage of growth.
The pattern was always the same. Owners who were exceptional at their trade, who had real demand and strong customer relationships — but whose businesses were choking on operational friction. Too many tools. No documented processes. Follow-up falling through the cracks. The owner as the only system that actually worked. The businesses weren't broken. They were overcomplicated.
Angel founded Avarie Media to do what no one else was willing to do: come into the business, sit inside the operation, and build the infrastructure that was missing. Not advice. Not decks. Actual systems — installed, documented, and trained — alongside the operator. The philosophy is simple: find the bottleneck, remove it, and repeat until the business runs without constant owner intervention.
Project Clearview is the clearest expression of that philosophy. Rather than advise contractors on post-sale communication, Angel built the platform. A proprietary client-facing transparency system that reduces post-sale calls, increases trust, and generates referrals systematically.
Every contractor I've worked with was capable of building something significant. The ones who did had one thing in common — they stopped trying to do everything themselves and started building systems that could run without them.
— Angel Ortiz, Founder of Avarie Media